Presenting Yourself [antikvár]

IntroductionThis is a personal book: it is for and about you and how you present yourself every day in your working life. It is for men in large corporations as well as those in small start-up enterprises and it attempts to cross national and cultural boundaries, being relevant for both profit-making and non-profit sectors.You may well ask what qualifies me to write such a book. I am an image consultant but also a business manager, strategic planner, speaker and trainer. This is career number three for me, the previous ones having been in government GJS) and in management consulting. I have managed budgets of $50 million, and directed staff numbering over 100. But I am most proud of building a successful international organisation from scratch, and directing a network of 1,000 consultants. I share my background not to boast but to show that in addition to acting as a consultant to many organisations (among them, Barclays Bank, Marriott Hotels, Mercury Communications, Prudential Insurance, Marks & Spencer and ICI), I have had personal experience of working in business and understand first-hand the challenges in, and importance of, getting one's image right.In the course of my work as an image consultant I have met many men whose fathers weren't professional or 'white-collar' and, in consequence, had a difficult time figuring out how to dress and behave in business. They had no role model to guide them and, unless fortunate enough to pick up the signals of other successful men, found themselves stymied in their careers because they didn't look or act the part.Coming to Britain and Europe in the early 1980s, I recognised the potential of offering a new service - image consulting - which had started in the States a few years previously. The name was a problem - in my target coun-