A Handbook of Management Techniques [antikvár]

Preface to the Second Edition This edition revises and extends the management techniques described in the first edition to take account of the considerable developments which have taken place over the last seven years. The main changes and additions incorporated in this edition are: • Strategic and organizational management - a complete revision of this section to reflect the much broader and flexible approach to these areas of management that has had to be developed in the late 1980s and early 1990s in response to changes in the economic and competitive environment which includes the management of diversity, even chaos. A chapter on portfolio analysis has also been added. • Relationship marketing - a new chapter covering an important new perspective on marketing which emphasizes the importance of relationships with customers (the delivery of quality and high levels of service). • Database marketing - a new chapter describing how customer databases can be exploited for mail order and other forms of marketing. • Operating management - a number of new chapters describing the latest developments in techniques such as just-in-time systems and total quality management, and covering new approaches to computerized manufacturing systems, namely: - cellular manufacturing - flexible manufacturing systems (FMS) - computer-integrated manufacturing (CIM) - process control. • Financial management - new chapters on financial management, financial planning and creative accounting. • Human resource management - new chapters to reflect the growing interest in the human resource management (HRM) approach to personnel management. These include: - performance management