Contemporary Business [antikvár]

PrefaceThey Said ItFirst we will be best, and then we will be first.Grant Tinker (b. 1926) American television executiveFar from a simple updating of the previous edition, Contemporary Business lie is replete with changes, up-to-the-minute updates, and improvements. In fact, the changes are so significant that the new edition is more a new text than a new edition. And this is what users of the text have come to expect from this award-winning book on which so many other introductory business texts pattern themselves. Instructors know the book will be current, com- __plete, and focused on providing the teaching and learningresources to help them win teaching awards and assist their students in making that A. After all, from the very first edition. Contemporary Business has been a book of firsts. No introductory business text in print has been used by as many studentseither in the U.S. or abroad. And the best just got better.Contemporary Business FirstsPrevious users will recognize that the significant improvements and up-to-the-minute currency of Contemporary Business lie are the latest installment of a trend we established way back in the first editionto move the introductory business course into the 21st century with a series of firsts. As authors and instructors, we knew that keeping several steps ahead of the competition was the reason Contemporary Business became the best-selling basic business text. We plan to keep it that way.Consider our record of providing instructors and students with firsts:The first business text written specifically for the studentrather than the professorfeaturing a clear, concise style that students readily understand and enjoy. This decisionmade by the authors in response to the overly long, all too boring, and much too definition-focused textbooks of the dayled to an avalanche of other books striving to emulate the new approach.The first introductory business text based on marketing research, written the way instructors actually teach the course.The first business text to integrate computer applicationsand later, Internet assignmentsinto each chapter.The first business text to employ extensive pedagogysuch as opening vignettes and boxed featuresto breathe life into the exciting concepts and issues facing contemporary business.The first business text to oflir end-of-chapter cases written by the authors and then filmed by professional producers, who include text concepts in each chapter video.The first business text to utilize multimedia technology to integrate all components of the introduction-to-business ancillary program, videos, overhead transparencies, and PowerPoint CD-ROMs for both instructors and studentsenabling instructors to custom-create lively lecture presentations.Key Features of the New 11th EditionThe new edition of Contemporary Business is packed fiill of innovations. By now, you know that the book will be filled with the various latest developments in every aspect of business. When the European Union made a huge expansion from 15 to 25 members, you knew that both the expansion and