Let's Get Real or Let's Not Play [antikvár]

Foreword by STEPHEN R. COVEY When it comes to sales and growing revenues, companies find themselves under enormous pressure to sell better and faster—and to reach greater levels of performance. On top of that, global competition is fierce and buyers are increasingly savvy, putting pressure on sellers to sell more for less. Faced with this environment, many companies, even the most successful ones, are finding that they can't keep selling as usual—that something has to change for them to preserve their margins, cut down their sales cycles and costs, and grow long-term business partnerships. I believe the time is well overdue for companies and everyone involved in the sales process—whether it's the CEO, sales manager, or salesperson— to break through dysfunctional selling and buying habits and adopt an entirely new paradigm and framework that will take sales to a higher level. In Let's Get Real or Let's Not Play, you will find a new paradigm for sales greatness along with the habits that will lead you to highly effective selling in a competitive global environment. I believe this book's framework, principles, and how-to instructions provide the necessary process, methodology, tools, and skills for creating and sustaining superior sales performance. There is no other sales book like it, and I have great confidence in its enduring principles for long-term sales success. I have profound admiration for Mahan Khalsa and how he has, with humility and courage over the years, challenged the old conventions of