Marketing [antikvár]

PrefaceWhat makes marketing unique? Perhaps it is the blend of people and organizations, science and art, conscious decisions and blind chance. A textbook must recognize the challenges, controversies, and constraints that marketing professionals encounter. Like our first edition of Marketing, this new edition tries to capture the vitality of marketing for you, the reader.We are delighted by the success of the first edition oiMarketing. To date, over 150,000 students and 1,000 instructors have used it, and we value highly both the positive comments and the suggestions for improvement we've received from both groups. In this edition we have tried to build on the strengths of the original book while adding new material that reflects the latest developments in this dynamic field.new in this edition We have expanded coverage of ethical, legal, and regulatory issues to attempt to demonstrate how they affect marketing. We've