Mazda 3 [antikvár]

"The Mazda3 promises to be a great success - one thatI believe can be explained. It starts with the exteriordesign, which, although very stylish, never creates animpression of making too much of an effort in that direc-tion. The design is in the rather unique Mazda style thatI would describe as neither European nor Japanese - it'ssimply Mazda. And when you drive the car of courseit isn't a sports car. It's a car that is comfortable and easyto handle in the city, and on the open road you can driveit in either a relaxed or a more sporty style."Stephen OdellDirector and Senior Managing Executive Officer Marketing,Sales and Customer Services, Mazda Motor Corp."Exciting", "youthful", "aggressive":These are highly positive terms, but theycertainly sum up the feelings that theMazda3 provokes, and it must havebeen inspiring to use them as guide-lines when designing an ambitious cardestined to play a leading role in em-bodying Mazda's new-generation auto-mobiles.In the most important aspects of itscharacter, its core properties match thecustomers' wishes exactly. This putsthe Mazda3 well ahead of its rivals inthis segment. Its key characteristics aredynamic performance on the road,sporty, modern and individual styling,the excellent manufacturing quality typ-ical of a top Japanese manufacturer, aspacious interior suitable for just aboutevery day-to-day situation, world-classpassive safety features and ecologicalacceptability. It is also a very economi-cal car.All these characteristics make theMazda3 one of the most promising con-tenders on the German and Europeancar scene. It will set new standards in itsmarket segments.Renowned authors such as HerbertVölker, who is the publisher of AustrianAutorevue magazine and contributes aportrait of Stephen Odell, tell the storyof the new Mazda3 and its protagonists.Daniel Pellegrini, who works for pub-lications such as La Repubblica as afreelance journalist and was an editor ofQuattroruote car magazine for someyears, has written a chapter aboutstyling. Arturo de Andres from Spain,who takes a look at the Mazda3's sus-pension and technical features, startedhis career in 1962 as technical editor forthe Velocidad weekly and, after a cou-ple of diversions, now works for theAutopista car magazine. The "Enginesand gearboxes" chapter was written byMichael Scarlett from Great Britain, who- after having worked for companiessuch as Cooper, Brabham and gearboxmanufacturer Hewland -decided to joinAutocar magazine in 1966. Today, he isa consultant for Autocar and an authorwho contributes to the Daily Telegraphand other publications.Wolfgang Peters, chief editor of the"Technology and engines" division ofthe German Frankfurter AllgemeineZeitung (FAZ) newspaper explains themarket segment in which the Mazda3will be fighting it out with its rivals,while Frenchman Jean-Paul Renvoize,a rally expert who writes for the dailyL'Equipe sports magazine among oth-ers, describes Mazda's successful rally-ing history. Thomas Imhoff, who, afterhaving worked for the Rallye Racing andAuto-Zeitung magazines for someyears, is now a reporter for the mot carmagazine and publications such as Weltam Sonntag, contributed the chapterabout the Mazda3's predecessors.The concluding essay by JürgenLewandowski is about time, the passionfor detail and the love of perfection.After more than two decades withthe Süddeutschen Zeitung newspaperin Munich, Lewandowski now worksfor the Jahreszeiten-Verlag publishinghouse in Hamburg and major Europeanmagazines.