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This was supposed to be about something else. It's not what we expected it to be. But once we started, it took on a life of its own. And now it's this. And as a result it's hopefully better than the original idea.
Such is life. Such happy things only happen if you get started on something. There's something to say about this on page iii.
Originally the book was intended specifically for people teetering on the brink of setting up their own first business and in need of a friendly shove in the right direction. But it changed.
The impetus needed to start a business is the same as anyone teetering on the brink of anything. So for you - this is your kick in the pants.
If you want to do something but secretly fear you're never going to do it, whatever that might be, then this might help you:
• Go to the Amazon
• Throw yourself into retraining
• Lose a dress size
• Go back to school
• Write a book
• Ditch your partner
• Take your company in a new direction
• Create art
• Learn to play polo
• Seek the promotion you want
• OR set up your own business.
As a result it's not written just for the entrepreneurial business person but for the entrepreneurial in spirit. The lessons, the advice, the nagging, the cartoons, the jokes, the exaggerations and the things that possibly never really happened all these things apply to anyone trying to cross that bridge between their dreams and their reality.
This book is about starting.
It's about shifting from the static to the active state; the state where things happen because you initiated them.
It's about shifting gears, moving direction, transforming what you do with your day, your week, your time and taking control; it's about deliberately putting one foot in front of the other and moving with purpose instead of being carried along by the current.
There's never been a better time to start something. Now more than ever we live in a world of opportunity.
But the downside to this world of opportunity - brought about by new technology and new social and working conventions - is a world that seduces us into drifting through life.
Things like: shopping, web-surfing, casual tweeting, photo-commenting and status-updating. It's not that these things aren't fun or even good. But while it might feel like you're "doing" - in large part thanks to the power of billions of dollars of marketing - you might have a feeling that there's got to be more to life.