Strategic Business Forecasting [antikvár]

Preface A book on practical business forecasting belongs in a busi-riessperson's library. It is of extreme importance not only to business economists working for corporations, but also to managers at practically all levels. It is required for top managers to make long-term strategic decisions. Middle management uses sales forecasts to develop their departmental budgets. Every other plan, such as a production plan, purchasing plan, manpower plan, or financial plan, follows from sales forecasting. The goal of this book is to provide a working knowledge of the fundamentals of business forecasting that can be applied in the real world regardless of firm size. We walk you through basic forecasting methodology and then offer practical applications. AH aspects of business forecasting are discussed, making this a comprehensive, valuable reference book. What is unique about this book is threefold. First, it is practically oriented. It avoids theoretical, rigorous, and mathematical discussions. It directly gets into how to use it, when to use it, what it is used for, and what resources are required of it. It includes many practical examples, applications, illustrations, guidelines, measures, checklists, rules of thumb, "tips," graphs, diagrams, and tables to aid your comprehension of the subject. Vll