Berrett-Koehler Publishers

Foreword Everything rises and falls on leadership! That's why I've been a student, a practitioner, and an advocate of leadership for more than thirty years. That's also why I'm excited to introduce this third edition of The Secret: What Great Leaders Know and Do. Since its initial publication in...

Preface ) or seven years I helped teach a 16-week class on advertising at the University of Southern California. The class was sponsored by the AAAA—American Association of Advertising Agencies—and was designed to give young people in advertising agencies an overview of the profession they...

PREFACE Reciprocity and advantage—long thought of separately—will become increasingly synergistic. The next competitive advantage will be reciprocity advantage. This book shows you how to create a reciprocity advantage for your business. The disruptions of the next decade will require...

FOREWORD BY PIERRE GAGNON Former CEO, Mitsubishi Motors of North America My years at Saturn and Mitsubishi taught me that inclusive leadership is one of the most powerful tools in business today. The command and control model of management is now obsolete. In today's complex business...