Chris Fill

Preface Welcome to the 2nd edition of Marketing. You may be wondering "why should I buy this marketing textbook?" The simple answer is that your marketing lecturers told us you needed a new one! In our first edition, we were the first truly integrated print and electronic learning package for...

Foreword Chris Fill's exciting new edition of Marketing Communications reaffirms this as the UK's leading textbook in the subject. Restructured and updated, this book provides a balanced insight into the multi-faceted and fast-changing world of the industry. The comprehensive coverage is...