Geoff Burch

INTRODUCTIONLET'S START AT THE VERY BEGINNINGBusinesses fail because they fail to persuade. You may think that this is a sweeping statement but think about it for a moment. The small engineering company collapses because it fails to persuade the bank to lend it any more money. The banks collapse...

A könyvtest kissé hullámos, deformált, fedlapján apró folt. "The Way of the Dog" is a self-help classic. It tells the story of failed salesman, Derek Stubbins, who wanders into a brothers Grimm nightmare and gets turned into a dog. He has to learn the way of the dog to get by. He has to...

t - - !••;IV|v%:-¦ A NEW WAY apXlVim^ IN ^ ^ A CHANGIIiQ Welcome aboard the good ship Freedom! Maybe you have joined this happy adventure as a willing passenger. Perhaps this cheery vessel has heaved-to, to rescue you from the lifeboat of redundancy while your previous employer sinks...