Peter Morris

Introduction: of Chance, and Death, and MutabilityPaul HeywoodIn the late 1970s and early 1980s West European communist parties were the focus of considerable attention by political analysts. 'Eurocommunism', which generated a vast out-pouring of academie literature, was widely seen as presaging...

Introduction After more than half a century of marketing theory and practice, marketing planning still remains one of the great, unconquered challenges. This challenge continues to grow as the environment in which organisations operate becomes increasingly hostile, abrasive and dynamic. Indeed...