Tom Peters

A kiadói borító szélei enyhén kopottasak. Explores radical ways of turning accepted business organization and wisdom on its head. This book provides a wake-up call for those managers and executives who want to stay ahead of the game and get on the route to innovation for business excellence.

Preface RX: REVOLUTION! Few would take exception to the conclusion that our sales forces are not sufficiently cherished. But how many are ready to consider doubling the sales force—in the next 36 months? And all would nod when urged to get marketers out with customers more. But would you sign...

Foreword Perhaps five million people have bought copies of In Search of Excellence, including its fifteen translations, since its publication in mid-Octo-ber 1982. If history is any guide, two or three million probably opened the book. Four or five hundred thousand read as much as four or five...

I In 2002,1 tried (without success) to induce Stanford University to retract my MBA. I Here's why: The dean of the business school when I got my degree tliere was Robert i Jaedicke. He was also an accounting professor, and I took his advanced accounting course while I was a student. I last saw...